— Capital Participation Aimed at Creating a Regional Resource Circulation System and a Next-Generation Livestock Farming Model —
PNH Co., Ltd. is pleased to announce that it has made an investment in Reframe Co., Ltd.
Reframe Co., Ltd., based in Tainai City, Niigata Prefecture, operates the “Tainai Farm” pig farming business and develops the premium pork brand “KINOTON.” The company is engaged in high-value-added pig farming utilizing the rare Middle Yorkshire breed and aims to establish a new livestock business model that integrates the entire process from breeding to processing and sales.
The company also promotes a “management collective model led by multiple entrepreneurs,” in which various companies and local stakeholders collaborate to advance sustainable livestock farming and regional revitalization.
This investment was made in light of the strong alignment with the PNH Group’s initiatives in regional industrial development and resource circulation. It is positioned as part of a broader effort to support the sustainable growth of local economies.
The Group also anticipates potential synergies with its subsidiary, UPCYCLE Technologies Co., Ltd. Going forward, the companies will explore collaboration opportunities aimed at building a circular model in the livestock sector, including the recycling of organic waste and the utilization of compost and biochar.
Going forward, the Group will advance initiatives to develop a resource circulation model within the pig farming business, strengthen business collaboration leveraging regional networks, and promote efforts aimed at creating new value.
PNH Co., Ltd. operates a diversified portfolio of businesses, with a focus on IT services, as well as resource circulation, real estate, and beauty-related businesses. The company actively promotes the creation of new ventures and regional collaboration initiatives both domestically and internationally.
UPCYCLE Technologies Co., Ltd. is an environmental technology company focused on organic waste recycling. The company develops, tests, and commercializes systems based on its proprietary “catalytic low-temperature carbonization technology.”
Targeting unused biomass such as food waste and agricultural by-products, the company converts these materials into biochar and other carbonized products through a low-temperature carbonization process. This approach aims to reduce waste volume, enable resource recovery, and contribute to decarbonization.
Reframe Co., Ltd. operates the “Tainai Farm” pig farming business in Tainai City, Niigata Prefecture, and develops the branded pork product “KINOTON” using the rare Middle Yorkshire breed.
The company adopts a fully integrated model covering breeding, processing, and sales within its own group, aiming to deliver high-quality pork products. It also works in collaboration with local companies, educational institutions, and government bodies to develop a regional resource-circulation-based livestock model.
